Hello, I welcome you to SEMPPC.Expert

I am Manuel, SEM-PPC consultant and I help entrepreneurs like you and companies like yours to grow and gain competitive advantage in paid positioning.

Through a professional management of your campaigns, my mission as a SEM PPC expert is to bring value to your project by improving your results, the return on your investment and the sustainability of your advertising efforts on Google.

Manuel Martín Esparza - SEM is a subset of PPC

What is my recipe?

My "recipe for success" is based on combining empathy, experience, prudence, technology and craftsmanship... and, of course, testing, analyzing and learning.

Ex-Googler,

I have been collaborating for almost two decades with all types of advertisers and agencies.

in the design of SEM strategies, the management and optimization of paid campaigns

(PPC, "pay per click") across multiple industries and markets.

Ready to savor the result?

Testimonials

Bobby O'Connor

SVP of Sales & Marketing WestRock

"Manuel is a committed and hard working professional.

He has a great ability to handle many complex issues at the same time and also possess a rare ability to determine the central issue at stake and solve it.

I recommend his digital marketing services for many reasons including his targets' accomplishment, insight, work ethic, intelligence and unique sense of humour!"

José María González de la Cruz

CEO EyD XVII, Lawyer

"Manuel has helped us a lot in discovering the Google channel to generate business opportunities for our firm. He has accompanied us at all times with great accessibility and empathy with our business.
We have gone from a certain initial disbelief to a full conviction of wanting to continue betting on these channels to get new customers."

Bostjan Veronik

CEO Seatizen Sail Croatia

"Our company is a client of his since 2012.
Thanks to excellent Paid Search knowledge of Manuel M. Esparza, we could increase our sales by more than 200% over the same period by actually lowering our marketing costs for campaigns, which significantly improved our ROI and provided us with an unbeatable competitive advantage of every market we are serving."

Testimonials

Dolores Gonzalez

CEO Farmadina

"Since Manuel has been managing our Google Ads account and my company's Merchant, the results are really good in volume and profitability. No doubt thanks to his professionalism and his work."

Bostjan Veronik

CEO Seatizen Sail Croatia

"Our company is a client of his since 2012.

Thanks to excellent Paid Search knowledge of Manuel M. Esparza, we could increase our sales by more than 200% over the same period by actually lowering our marketing costs for campaigns, which significantly improved our ROI and provided us with an unbeatable competitive advantage of every market we are serving."

On which internet advertising fronts can I help you as an expert?

First of all, to clarify what we can refer to with this strange terminology: SEM, PPC?

(Pay per click)

generally refers to all types of online advertising.

In that sense, SEM or "search engine advertising" ("Search Engine Marketing") is a very prominent subset (probably "the piano") within the great orchestra of PPC ("pay per click") advertising instruments.

SEM

is that subset of PPC advertising that aims to make websites -like yours- visible in search engines. From our western perspective, this search engine is basically Google, although there are other leading search engines (Baidu in China, Yandex in Russia...), and other minority search engines (Bing, Yahoo, etc.).

While all SEM is PPC, not all PPC advertising is SEM.

I want to start with Google ads = search engine campaigns (SEM).

Contract

I want an SEO optimization of the copies to improve the quality and
experience on
the destination landing page.

Contract

I want to explore more opportunities
with paid advertising (PPC) and generate additional conversions.

Contract

I want a
SEM Audit of
the
campaigns managed by my current Google Ads agency.

Contract

I want to schedule a telematic meeting
right now with my SEM expert.

Contract

Dolores Gonzalez

CEO Farmadina

"Since Manuel has been managing our Google Ads account and my company's Merchant, the results are really good in volume and profitability. No doubt thanks to his professionalism and his work."

Juan Mena

CEO Real Estate Asset Management

"Esparza has been able to interpret our needs and challenges from day one. At all times he has accompanied us in the marketing of our accommodation offer on the Internet, achieving high occupancy levels year after year. We owe a large part of this to his experience and know-how in Google."

Testimonials

Marina Zaliznyak

Bliss Ventures, Digital Headhunter

"Working with Manuel is like a breathe of fresh air. We connected immediately.
Manuel knows what he's doing in online marketing and in search specifically and he's very clear about it. It makes it a lot easier to work with, being able to discuss things without having to beat around the bush.

He's diplomatic, but direct. It's great to work with a provider who knows my company's business like the back of his hand, who works with his customer together, making suggestions, discussing, both agreeing and disagreeing. It's what a real work relationship is.

I can't wait to have to run into Manuel in the future."

Testimonials

José María González de la Cruz

CEO EyD XVII, Lawyer

Manuel has helped us a lot in discovering the Google channel to generate business opportunities for our Firm.

He has accompanied us at all times with great accessibility and empathy with our business.

We have gone from a certain initial disbelief to a full conviction that we want to continue betting on these channels to win new customers.

Bobby O'Connor

SVP of Sales & Marketing WestRock

Manuel is a committed and hard working professional.

He has a great ability to handle many complex issues at the same time and also possess a rare ability to determine the central issue at stake and solve it.

I recommend his digital marketing services for many reasons including his targets' accomplishment, insight, work ethic, intelligence and unique sense of humour!

Featured success stories

I have had the pleasure of participating in many projects, helping people and companies like you to achieve their goals in a wide variety of niches and activities.