A potential customer who has shown interest in you is worth gold.
. If he leaves your website without buying or contacting, it doesn't mean he's not interested. He is probably still comparing other options like yours. Or he might even have already decided on you, although he might be better off come back at a later time with a calmer, more comfortable device, etc.
Remarketing advertising can work great for you, and allows you to redirect them to your website.
(when it's convenient for them) to finish requesting that information or completing that abandoned cart. Your future customers will want more than one interaction with you before taking the plunge. That's why it is key to reconnect with them also in their daily routine, when they consume content (Display Remarketing), socialize on social networks (Display Remarketing), or when they are in a social network (Display Remarketing). (Remarketing Social Media Ads)
or continue to look for (Search Remarketing)
Search Remarketing (RLSA)
When they keep searching on Google. Visitors who leave your site without contacting or buying are likely to continue searching on Google... This is an opportunity to reconnect with them through search remarketing ads, tailoring messages, promotions, bids, etc. to get them to complete the purchase or contact.
You can also target your messages to customers who have already had a previous purchase experience with you to support your retention goals.
The provision of search remarketing campaigns is included in the Google Ads campaign service.
When they visit other websites. You can be very good at attracting traffic to your website, but you still have to get them to remember you and try your product or service.
The Google Display Network is a great channel to impact users who have already been to your website, other similar audiences, or even customers, when they consume content from other websites, blogs, media, apps, etc.
You need display campaigns with good CTR, so that Google rewards you with high quality. This is the desirable situation and the one I am going to help you to reach.
Social Media Remarketing
When they spend time on Social Media. How many times have you seen an ad for that product you added to your cart, but left abandoned, when you were hanging out on Facebook or Instagram?
Customers are going to want more than one interaction with you before they jump in to buy from you. The chance of convincing increases when you connect with them also in their daily routine, when they browse for example on their social networks.
A customer is more likely to buy or contact you in a calm moment, and social networks play an important role in that, by the very nature of the medium.
When they have visited pages on Amazon. If you have an Amazon seller account, you can recontact your customer when they visit sponsored product pages of your competitors on Amazon itself.
It is now also possible to do so when they leave the marketplace and browse Apps and other Amazon properties, or even third-party websites.
I can help you personalize your messages to both those who have visited your products and those who have viewed a particular category.